The data from Keyword Planner would include searches from users all over the world. The top 10 results are always taken from www.google.com if you choose "All countries and territories" - that means Google.com.mx or Google.es wouldn't be taken into account. For that reason, country-specific searches are best.
If Spanish is the language and "All countries and territories" is selected when setting up a new search in SECockpit, would Google include results from all, including Google.es, Google.com, Google.com.mx, etc.
Modified on: Tue, 29 Jul, 2014 at 8:16 PM
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