SECockpit

Empty / first column:

Reserved for icons, e.g. Seed Keyword, Diamond, Color Tags

Keyword Tag

Reserved for the colored tags (Button “Tag” in the Tab-Menu).

Keyword Niche

The more the bar is filled, the better. The Niche Value is Monthly Searches divided by the Top 1-10 Competition bar value.

Keyword Phrase

Shows the keyword ideas returned from the entered seed keyword(s).

Keyword Words

No. of words the keyword idea consists of.

Monthly Searches vs. Competition

Monthly Searches vs. Competition Monthly Searches

Monthly Searches based on the data from Google Keyword Planner.

Monthly Searches vs. Competition Top Results

The more the bar is filled, the harder. The competition value is based on the on- and off-page analysis of the Top 8-10 Google Results (organic).

Daily Visitors vs. Competition

Daily Visitors vs. Competition Visitors 1-3

Estimated visitors per day a website ranking on position 1-3 could expect from this keyword.

Daily Visitors vs. Competition Top 1-3

The more the bar is filled, the harder. The competition value is based on the on- and off-page analysis of the Top 1-3 Google Results (organic).

Daily Visitors vs. Competition Visitors 4-7

Estimated visitors per day a website ranking on position 4-7 could expect from this keyword.

Daily Visitors vs. Competition Top 4-7

The more the bar is filled, the harder. The competition value is based on the on- and off-page analysis of the Top 4-7 Google Results (organic).

Daily Visitors vs. Competition Visitors 8-10

Estimated visitors per day a website ranking on position 8-10 could expect from this keyword.

Daily Visitors vs. Competition Top 8-10

The more the bar is filled, the harder. The competition value is based on the on- and off-page analysis of the Top 8-10 Google Results (organic).

On Page

On-Page Title KW

Number of Top Results, where title contains keyword

On-Page Domain KW

Number of Top Results, where domain contains keyword

On-Page URL KW

Number of Top Results, where URL contains keyword

Off-Page

Off-Page MR Avg

Average mozRank of the results ranking on positions 1-10 for this keyword.

Off-Page MR Max

Maximum mozRank value of all the results ranking on positions 1-10 for this keyword.

Off-Page PA Avg

Average Page Authority of the results ranking on positions 1-10 for this keyword.

Off-Page PA Max

Maximum Page Authority value of all the results ranking on positions 1-10 for this keyword.

Off-Page DA Avg
Average Domain Authority of the results ranking on positions 1-10 for this keyword.

Off-Page DA Max

Maximum Domain Authority value of all the results ranking on positions 1-10 for this keyword.

Off-Page JL Avg

Average no. of Juice Links of the results ranking on positions 1-10 for this keyword.

Off-Page JL Max

Maximum no. of Juice Links of all the results ranking on positions 1-10 for this keyword.

Off-Page RL Avg

Average no. of Root Domain Links (unique Domains, linking to the specific results) of the results ranking on positions 1-10 for this keyword.

Off-Page RL Max

Maximum no. of Root Domain Links (unique Domains, linking to the specific results) of all the results ranking on positions 1-10 for this keyword.

Available Domains

Shows if the keyword is available as an exact match (com, net) or hypened version (c-o-m, n-e-t) domain. Click on one of the domain endings to view all available extensions in a new window.

AdWords

AdWords CPC

Suggested bid (Cost per Click) of a keyword in Google AdWords.

AdWords Competition

The no. of competiting AdWords customers for this keyword.

AdWords Adsense Val

The more the bar is filled, the better. The Adsense earnings potential is calculated for a website ranking for this keyword, by taking the AdWords CPC and multiply by Monthly Searches.

AdWords Ads Top (BETA)

No. of Google AdWords Ads showing (at the top of the search page) for this keyword.

AdWords Ads Bottom (BETA)

No. of Google AdWords Ads showing (at the bottom of the search page) for this keyword.

Universal Search

Universal Search Images

Shows if Google Images are shown on the first search results page for this keyword.

Universal Search News

Shows if Google News are shown on the first search results page for this keyword.

Universal Search Local/Maps

Shows if Google Maps (Google Local) are shown on the first search results page for this keyword.

Universal Search Shopping

Shows if Google Shopping is shown on the first search results page for this keyword.

Universal Search Videos

Shows if Google / YouTube Videos are shown on the first search results page for this keyword.

Top Results

Top Results Exact Match Domain

Shows if Site, with the Keyword as an exact matched domain, is shown on the first search results page for this keyword.

Top Results Amazon

Shows if an Amazon listing is shown on the first search results page for this keyword.

Top Results eBay

Shows if an Ebay listing is shown on the first search results page for this keyword.

Top Results Ezine

Shows if an Ezine listing is shown on the first search results page for this keyword.

Top Results HubPages

Shows if an HubPages listing is shown on the first search results page for this keyword.

Top Results Squidoo

Shows if an Squidoo listing is shown on the first search results page for this keyword.

Top Results YouTube

Shows if a YouTube Video is shown on the first search results page for this keyword.

Analysis Top Results

Title

The Title of the URL shown on the Google results page.

URL

Title KW

Title contains keyword

Domain KW

Domain contains keyword

URL KW

URL contains keyword

mozRank

mozRank is a value calculated by Moz in a range from 0 to 10, reflecting the importance of a URL: http://moz.com/learn/seo/mozrank

Page Authority

age Authority is a value calculated by Moz in a range from 1 to 100, predicting how well a specific page (URL) will rank: http://moz.com/learn/seo/page-authority

Domain Authority

Domain Authority is a value calculated by Moz in a range from 1 to 100, predicting how well a domain will generally rank: http://moz.com/learn/seo/domain-authority

Juice Backlinks

No. of backlinks of this URL from external websites, that will influence the ranking (Value from Moz).

Linked Domains

No. of root domain backlinks (unique Domains, linking to this URL), that will influence the ranking (Value from Moz).

Total Backlinks

Total no. of backlinks of this URL from external websites - including those that will have no or little influence on the ranking (e.g. rel=nofollow, Value from Moz).

Internal Site-Links

No. of internal backlinks of this URL (links on own website).

FB Engagements

Engagements on Facebook (e.g. Likes or Shares) associated with this URL

Tweets

No. of Tweets this URL has received.

Google +1s

No. of Google +1s this URL has received.

Description

The URL's Descrption as shown on the Google Results Page.