The Cost-per-Click that you pay when doing Google AdWords is dependent on many, many factors. The CPC we provide in SECockpit is as "neutral as possible" and does not take any personalization into account.

When doing AdWords yourself, you will see that the actual CPC you pay will always be off the "estimated CPC" - because it's dependent on:

  • Your Account history 
  • The quality of your landing page 
  • How much you bid 
  • Competitors 
  • and many more factors.